360Partners, an internet marketing firm based in Austin, performs data-backed SEO and SEM—with a focus on ROI, transparency, and integrity. The company’s strength lay in its unique relationship with clients, but they felt the name did not easily convey its function or competitive differentiators, so they approached us to conduct a brand audit.

Our audit crystallized 360Partners’ position as a trusted advisor and efficient problem-solver that utilizes expertise and insight to build disciplined, tailor-made digital marketing strategies to drive results. Based on our findings from internal focus groups, discovery sessions with the leadership team, and in-depth interviews with current and former clients, we recommended the firm explore a new name, logo, and visual identity.

Sometimes finding a name takes a few rounds of brainstorming, and other times—as was the case with 360Partners—it happens in the first round: (un)Common Logic. It communicates the firm’s methodical approach to finding solutions while highlighting the fact that those solutions may be unexpected.

We delivered the new customized, sans serif wordmark with detailed visual guidelines that include rules for proper usage of the new logo and name, along with a bold color palette and typography. The guidelines also outline a new brand platform. We applied the new visual identity to business cards and collateral templates and consulted on promotional items to help introduce the rebrand to clients, peers, and prospects.