The Civil Rights Summit at LBJ

The Civils RIghts Act of 1964 was a watershed moment for America, and the 50th anniversary served to remind us where we’ve been–and more importantly–what we still have to overcome.

ABOUT THIS PROJECT

The Civil Rights Summit would act as 2014’s cornerstone event of a multi-year anniversary celebration of President Johnson’s vast legislative legacy, and serve as a platform to reflect on the civil rights legislation while examining civil rights issues in America and around the world today.

To brand The Civil Rights Summit, we based our work on the words “We Shall Overcome,” a key anthem of the 1960s Civil Rights Movement. At the height of the movement, President Johnson spoke these words before a Joint Session of Congress and made the cause of overcoming injustice the cause of all Americans. With that we created a look and feel for the event that draws from this pivotal movement in our nation’s history, using a design style that makes it relevant to contemporary audiences.

Our deliverables included the event name and logo; The Civil Rights Summit microsite; a video chronicling the history of the Civil Rights Movement in America; printed collateral including the event program, invitations, tickets, credentials and signage; and a publicity campaign.

The Civil Rights Summit garnered national media attention with keynote addresses by then current President Barack Obama, and former Presidents Jimmy Carter, Bill Clinton and George W. Bush.

SCOPE OF WORK
Strategy
Story & Messaging
Naming
Logo
Visual Identity
Web Design
Videography
Collateral
Public Relations
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—Mark Jackson | Chief Development Officer