A 30-year revitalization and passion project come to life— the art deco details and elegance of this historic hotel were waiting to be rediscovered.
As part of a multi-million-dollar restoration, the historic Hotel Settles in Big Spring, Texas, selected us to rebrand and reopen the hotel. We designed every visual element of the hotel, restaurant and bar, including logos, signage, in-room materials, menus and website. In advance of the grand reopening, we coordinated advertising, publicity and social media.
The night before the reopening, we held a lighting ceremony for the historic sign atop the hotel, which had not been lit for more than three decades. People and media traveled from around the area for the lighting; the ceremony was covered live by Midland TV news, as well as by several West Texas daily newspapers and Texas Monthly.
