Mission Capital

The most complex issues facing our community and nonprofit organizations require innovative solutions. They require a new form of capital.


When Greenlights for Nonprofit Success merged with Innovation+, we were hired to perform a comprehensive brand audit for the new organization. We conducted in-depth qualitative and quantitative research across multiple internal and external stakeholder groups.

We presented our findings, as well as a recommended brand positioning strategy and a new brand platform for the organization. With unanimous approval of our recommendations, we created a new name—Mission Capital—a compelling story and a complete visual identity for the new group.

Brand Audit
Logo Design
Story and Messaging
Visual Identity
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation.
—Mark Jackson | Chief Development Officer