The most complex issues facing our community and nonprofit organizations require innovative solutions. They require a new form of capital.
When Greenlights for Nonprofit Success merged with Innovation+, we were hired to perform a comprehensive brand audit for the new organization. We conducted in-depth qualitative and quantitative research across multiple internal and external stakeholder groups.
We presented our findings, as well as a recommended brand positioning strategy and a new brand platform for the organization. With unanimous approval of our recommendations, we created a new name—Mission Capital—a compelling story and a complete visual identity for the new group.