Higher Education

is changing.

We can help.

Colleges and universities face pressure to refine their value propositions and reach new audiences. Let us guide you in navigating these changes.

We’re proud to collaborate with our incredible clients:

Institutions turn to Arrow when the stakes are high.

Arrow thrives with helping established brands confront a major change, crisis, or need to reposition.

We’ve helped colleges and universities to navigate the enrollment cliff and tuition changes, convert nontraditional prospective students, and meet legislative mandates. We have deep experience helping degree- and certificate-granting institutions of all sizes with their marketing, branding, public relations, advertising, and alumni relations. While many colleges and universities face similar challenges, we tailor our strategies to suit the unique needs of each institution.

Here’s how we help schools, colleges, and universities meet their goals.

In higher education, one size does not fit all.

Brand Strategy

Naming and visual identity

Brand management

PRESIDENTIAL TRANSITION & POSITIONING

ENROLLMENT MARKETING

BRAND AWARENESS

Public Relations

CRISIS PLANNING & COMMUNICATIONS

Campaign development

Website design

MARKET RESEARCH

MEDIA STRATEGY

ALUMNI RELATIONS

UFCU

Strengthening a commitment to financial health

Designed to grab the attention of 21- to 40-year-olds, we developed the “We’re Here to Make Change” campaign to launch UFCU’s updated social purpose. Based on extensive research, the campaign included a landing page, in-branch marketing, a brand video to energize employees, and out-of-home, digital display, and social media advertising.

How we helped

Brand Strategy

Naming and visual identity

Leadership Positioning

Member communications

NUSENDA

Breathing new life into a longstanding commitment

Nusenda Credit Union sought a partner to bring its updated brand positioning to life. After a deep dive into the brand and their commitment to members, employees, and the community, we delivered brand and messaging guidelines and a collateral design template system. Since the initial work, Nusenda tapped us to create several seasonal ad campaigns.

How we helped

Brand Strategy

Brand Management

visual identity

Member communications

Campaign Development

CUES

Repositioning a movement stalwart

Leadership development powerhouse CUES had fallen into a familiar trap: trying to be too many things to too many people. In doing so, they inadvertently muddied their brand proposition. After a thorough audit, we helped CUES and its new leadership sharpen its focus in a way that was true to its roots but also set itself up for a brighter, more inclusive future that would benefit the whole credit union movement.

How we helped

Brand Strategy

visual identity

Leadership Positioning

Public Relations

Coverage by Frank Bruni in The New York Times

St. John’s College

Reaching more targets to increase funding and enrollment.

St. John’s College was lowering tuition and funding it through a $300 million capital campaign. We generated an unprecedented level of positive press for them—breaking the news nationally in The New York Times, followed by coverage in several national outlets. Our paid digital campaigns to increase enrollment outperformed benchmark conversion rates, and new applications exceeded targets.

How we helped

Enrollment Marketing

Public Relations

Campaign Development

Media Strategy

100 percent campaign hero image for website

Colby-Sawyer College

Generate awareness, communicate value, increase enrollment.

Colby-Sawyer College sought to clarify actual cost of attendance by lowering their published tuition price by 62%. We created a brand awareness campaign that reached prospective students across multiple states, and also secured local, regional, and trade media coverage of the tuition change. The result was a 15% increase in inquiries, more applications, and higher enrollment the following year.

How we helped

Enrollment MArketing

Brand Awareness

Public Relations

Campaign Development

Unity College

Tapping into a wellspring of potential students.

Unity College sought to launch a pilot program in Austin to recruit students for their new online undergraduate and graduate programs. Our multi-channel awareness campaign relied on our fluency in the local vernacular, using language and imagery the audience would recognize as their own. Paid search served well, but our display campaign outperformed it, driving more form fills than any other channel.

How we helped

ENROLLMENT MARKETING

Campaign Development

Brand Awareness

Page spreads from the Alcalde alumni magazine

Texas Exes

Reconnecting with all my exes.

With a new mission, vision, and strategic plan, UT alumni association the Texas Exes needed a rebrand. Using our own comprehensive brand audit and respecting its long history and tradition, we developed a visual schema for the brand, designed a refreshed logo that made it relevant to a new generation, created graphic standards, and refreshed the look of the alumni magazine.

How we helped

ALUMNI RELATIONS

BRAND STRATEGY

BRAND MANAGEMENT

Who we are.

We’re a senior-level team of genuine people who are curious, creative, and completely dedicated to your success. We understand the unique challenges facing higher education, how to communicate with the diverse stakeholders you serve, and have the specialized experience and team to support your goals. Whether it’s refining your brand, addressing a strategic initiative, or driving enrollment, our team is here to help you move forward with confidence:

Let’s get started.
We’re ready to help.

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Higher Education

is changing.

We can help.

We’re proud to collaborate with our incredible clients:

Institutions turn to Arrow when the stakes are high.

Arrow thrives with helping established brands confront a major change, crisis, or need to reposition.

UFCU

Strengthening a commitment to financial health

How we helped

NUSENDA

Breathing new life into a longstanding commitment

How we helped

CUES

Repositioning a movement stalwart

How we helped

St. John’s College

Reaching more targets to increase funding and enrollment.

How we helped

Colby-Sawyer College

Generate awareness, communicate value, increase enrollment.

How we helped

Unity College

Tapping into a wellspring of potential students.

How we helped

Texas Exes

Reconnecting with all my exes.

How we helped

Who we are.

Let’s get started.We’re ready to help.

Let’s get started.
We’re ready to help.