Higher Education

is changing.

We can help.

Colleges and universities face pressure to refine their value propositions and reach new audiences. Let us guide you in navigating these changes.

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We’re proud to collaborate with our incredible clients:

St John's College Logo
Texas Exes Logo
Unity College Logo
Colby-Sawyer College Logo

Institutions turn to Arrow when the stakes are high.

Arrow thrives with helping established brands confront a major change, crisis, or need to reposition.

We’ve helped colleges and universities to navigate the enrollment cliff and tuition changes, convert nontraditional prospective students, and meet legislative mandates. We have deep experience helping degree- and certificate-granting institutions of all sizes with their marketing, branding, public relations, advertising, and alumni relations. While many colleges and universities face similar challenges, we tailor our strategies to suit the unique needs of each institution.

Here’s how we help schools, colleges, and universities meet their goals.
In higher education, one size does not fit all.
Brand Strategy
Naming and visual identity
Brand management
PRESIDENTIAL TRANSITION & POSITIONING
ENROLLMENT MARKETING
BRAND AWARENESS
Public Relations
CRISIS PLANNING & COMMUNICATIONS
Campaign development
Website design
MARKET RESEARCH
MEDIA STRATEGY
ALUMNI RELATIONS

UFCU

Strengthening a commitment to financial health

Designed to grab the attention of 21- to 40-year-olds, we developed the “We’re Here to Make Change” campaign to launch UFCU’s updated social purpose. Based on extensive research, the campaign included a landing page, in-branch marketing, a brand video to energize employees, and out-of-home, digital display, and social media advertising.

How we helped

Brand Strategy
Naming and visual identity
Leadership Positioning
Member communications
Campaign Landing Page
Campaign Landing Page
Campaign Landing Page
Campaign Landing Page

NUSENDA

Breathing new life into a longstanding commitment

Nusenda Credit Union sought a partner to bring its updated brand positioning to life. After a deep dive into the brand and their commitment to members, employees, and the community, we delivered brand and messaging guidelines and a collateral design template system. Since the initial work, Nusenda tapped us to create several seasonal ad campaigns.

How we helped

Brand Strategy
Brand Management
visual identity
Member communications
Campaign Development
Campaign Landing Page
Campaign Landing Page
Campaign Landing Page
Campaign Landing Page

CUES

Repositioning a movement stalwart

Leadership development powerhouse CUES had fallen into a familiar trap: trying to be too many things to too many people. In doing so, they inadvertently muddied their brand proposition. After a thorough audit, we helped CUES and its new leadership sharpen its focus in a way that was true to its roots but also set itself up for a brighter, more inclusive future that would benefit the whole credit union movement.

How we helped

Brand Strategy
visual identity
Leadership Positioning
Public Relations
Presentation design
Campaign Landing Page

Who we are.

We’re a senior-level team of genuine people who are curious, creative, and completely dedicated to your success. We understand the unique challenges facing higher education, how to communicate with the diverse stakeholders you serve, and have the specialized experience and team to support your goals. Whether it’s refining your brand, addressing a strategic initiative, or driving enrollment, our team is here to help you move forward with confidence:

arrow at work team

Let’s get started.
We’re ready to help.  

Fill out the form and a member of our team will get right back to you.

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