When our veterans return from service and get thrust into the workforce, sometimes it does not compute. Welcome Merivis, who introduces and advances careers in cloud computing.
Merivis supports veterans and military spouses by offering training, mentorship, and job placement in meaningful cloud tech careers. The organization was growing rapidly and presented with new partnership opportunities, and they turned to us to help them develop a clear brand positioning and compelling visual identity.
The brand audit revealed that stakeholders generally understood Merivis’ mission, but there was a strong need for how to talk about the organization, who they serve, and how they do it. We developed a brand platform, brand story, and Merivis Vocabulary to define audiences and terms commonly used by the organization. We then designed a complete visual identity with a logo family, tagline, and descriptor.
We developed comprehensive brand guidelines the company can use moving forward as they become a nationwide community of veterans in the technology ecosystem of today.