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Breaking ground

on ending hunger

The Central Texas Food Bank built the biggest game-changer in the fight against hunger, and Arrow was there to help them celebrate each major milestone.

the challenge

A truly groundbreaking expansion

We were tasked with planning and publicizing the Central Texas Food Bank’s new $25 million distribution facility’s groundbreaking. We knew we needed to celebrate it in a big way and continue the fundraising momentum we launched six months prior.

the Solution

We worked with Austin Mayor Steve Adler to officially proclaim the April 1 groundbreaking as “April Food Day,” and enlisted local chefs to write an op-ed about the importance of the new warehouse in fighting hunger. At the site, we designed a backdrop featuring renderings of the facility and built a stage to mimic the wood pallets used to move donated goods. Our team managed logistics and public relations for the entire ceremony—including shovel-size spoons for the groundbreakers.


One year later we coordinated the Grand Opening of the new facility, which was again covered by all local media. We also designed a 15-foot art installation built out of cans recognizing donors of the new facility for “Nourishing Lives Here,” which remains a prominent feature in the Food Bank.

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