From the same team behind the beloved Jack Allen’s Kitchen restaurants, Salt Traders Coastal Kitchen brings the best of land and sea to Austin diners.
Drawing inspiration from coastal travels both near and far, Salt Traders models the menus after their most memorable meals by the sea. The Salt Traders’ crew asked us to help grow their audiences by creating consistent communication and developing new opportunities to tell their story in authentic and creative ways.
We developed a marketing calendar to highlight Salt Traders’ premium and fresh-off-the-boat product, community partnerships, and constant new menu items, across social, email, and earned media, and then got to work telling those stories, like:
Social and email audiences have grown, private events bookings have gone up, and brand awareness and sales increased at both locations.